Services built around practical PPC execution

Choose focused support sessions or combine services into a tailored training plan for your team in Dublin or remotely.

Marketer configuring conversion tracking within a web analytics interface, with clear event labels and measurement settings on screen.

What we offer

PPC Skills Audit

Review existing campaign setups, account structure, and tracking accuracy. We highlight priority fixes and optimisation opportunities.

Campaign Build Workshop

Collaborative sessions to create new Google Ads or Meta Ads campaigns with clear targeting, ad copy, and budget logic.

A/B Testing Lab

Guided creation of test plans, hypothesis logs, and structured experiments across ads and landing pages.

Conversion Tracking Setup

Step-by-step tracking configuration using GA4, platform pixels, and event mapping to ensure reliable measurement.

Reporting & Optimisation Clinic

Training on performance analysis, dashboarding, and actionable reporting for stakeholders and teams.

Our delivery process

  1. Discovery call to understand your goals, current account state, and team skill level.
  2. Customised agenda with Irish benchmarks and relevant platform exercises.
  3. Live sessions with hands-on builds, templates, and feedback loops.
  4. Post-session notes and resource pack to help you apply changes immediately.
Facilitator presenting PPC report insights on a large screen while attendees review charts and discuss optimisation actions.

Deliverables you receive

Account structure templates

Reusable naming conventions, budget split models, and checklist documents to standardise account hygiene.

Testing and learning logs

Simple trackers for A/B testing, insights, and next actions that keep decisions transparent and consistent.

Measurement guidance

Practical notes on event setup, tracking validation, and reporting structures aligned with your objectives.

Training logistics

Sessions can be delivered in person at our Dublin office or remotely. We provide clear preparation steps, including access to platform accounts and optional pre-session questionnaires to align objectives.

Each module is designed for focused learning, ensuring you retain skills and can apply them to active campaigns without delay.

Start planning your training

Contact us to discuss your needs. We will recommend the best combination of services for your PPC goals.

Contact the Academy