PPC Academy Dublin

Master Google Ads and Meta Ads with hands-on PPC training built around real Irish budgets, local benchmarks, and conversion-focused A/B testing. Learn faster with practical workshops and campaign-ready frameworks you can apply immediately.

PPC courses Dublin, Google Ads course Ireland, Meta Ads training Dublin, paid advertising course Dublin, PPC training Ireland, A/B testing marketing course, Google Ads certification prep Dublin, social media ads course Ireland, Irish market PPC examples, performance marketing course Dublin.

Local budget benchmarks Practical ad build sessions Irish market context
Bright Dublin training room with laptops open to ad platforms, whiteboard notes on PPC structure, and small groups collaborating in a professional workshop environment.

Why our approach works for Irish campaigns

Local benchmarks

We break down realistic Irish CPC ranges, conversion rates, and seasonal demand curves so you know what good looks like before you launch.

Workshop-first training

Every module includes practical exercises: building campaigns, writing ads, and defining experiments based on current Irish audience signals.

Campaign-ready frameworks

Leave with naming conventions, budget split models, and testing checklists you can use immediately in real client or in-house accounts.

Core training tracks

Close-up of a Google Ads dashboard on a laptop showing campaign performance metrics, search keywords, and budget allocation columns in a clean interface.

Google Ads Performance Track

Structure search, shopping, and performance max campaigns using Irish keyword intent, realistic daily budgets, and conversion objectives aligned with business stage.

Meta Ads preview with a sponsored post layout, product image placeholder, headline, and call-to-action button, displayed on a smartphone mockup.

Meta Ads Growth Track

Build campaigns for Facebook and Instagram with granular audience planning, creative testing, and funnel-aligned objectives for Irish consumers.

Facilitator explaining A/B testing on a screen while participants compare two ad variations, taking notes and discussing data-driven hypotheses.

A/B Testing Lab

Design structured experiments with clear hypotheses, test cells, and measurement plans to improve CTR, CPA, and on-site conversion rates.

Syllabus highlights

  • Account architecture for clean reporting and efficient budget allocation.
  • Search query mining and negative keyword workflows for Irish intent signals.
  • Creative testing frameworks for Meta Ads with controlled variables.
  • Landing page alignment and message match principles.
  • Attribution basics and measurement planning using GA4 and platform tools.
  • Conversion tracking validation checklist and event mapping.
Open PPC workbook with structured tables for ad groups, budget allocation notes, and hypothesis tracking, placed beside a coffee and laptop.

Irish budget benchmarks and realistic scenarios

Spreadsheet printed with euro-denominated PPC budget ranges, expected CPCs, and conversion benchmarks for retail, SaaS, and local services in Ireland.

We reference Irish market ranges based on public data, platform trends, and anonymised examples. You will practice budget allocation for local service campaigns, e-commerce launches, and B2B lead generation with realistic monthly spends, showing how to scale while controlling CPA.

Example modules include: €1.5k/month local services search structure, €3k/month ecommerce split across search and social, and cross-channel retargeting flows for seasonal peaks in Dublin.

Outcomes you can expect

Launch with clarity

Start campaigns with confident structure, accurate tracking, and realistic success metrics that reflect Irish market conditions.

Optimise with evidence

Use A/B test plans to prioritise improvements and avoid random changes that confuse reporting and distort results.

Report like a pro

Translate platform metrics into executive-ready summaries that explain spend, results, and next actions clearly.

FAQs

Is the training suitable for complete beginners?

Yes. We start from account fundamentals and quickly move into practical workshops. You will understand platform navigation and core metrics early.

Do you focus on Irish businesses only?

The examples and benchmarks are Irish-first, but the frameworks apply internationally. This is ideal for teams with Ireland-based campaigns.

What platforms are covered?

We focus on Google Ads and Meta Ads with strong emphasis on measurement, A/B testing, and conversion optimisation.

How practical are the sessions?

Every track includes campaign build sessions, ad copy development, and testing workflows, supported by templates you keep.

Can we bring our own campaign data?

Yes. If you prefer, we can integrate anonymised campaign data into exercises to make the workshops more relevant.

Do you provide certification preparation?

We cover many core areas needed for certification, and we can suggest study paths, but the main focus is practical execution.

How are A/B testing results evaluated?

We review statistical significance basics, define success thresholds, and build a simple testing log for consistent decisions.

What is the typical class size?

Workshops are kept small to enable hands-on support, with collaborative exercises and guided feedback.

Request training details

Share your goals and team size, and we will suggest the most suitable format for your needs. We respond with scheduling and workshop options.

Plan a workshop briefing